#YQL
Last night after my radio show, my co-worker Tim and I were talking about how every other city in Canada uses their Airport Code as a local #Hashtag on Twitter (#YYC = Calgary, etc.)…except Lethbridge. Most people in Lethbridge (including myself) would just use #Lethbridge as a hashtag when we wanted people in town to see what we were talking about. The problem with that is it uses up valuable real estate in a 140 character world. So I threw out a tweet saying that we should start using our Lethbridge Airport Code “YQL” as a hashtag.
The response was HUGE. So big in fact #YQL is now the 2nd biggest Trending Topic in the city. Unreal. 
Thanks to everyone for jumping on board. I can’t wait to see what you do with your extra space.
Check out these cool people on Twitter who helped make it possible:
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